Unique Views and Clicks count the number of contacts that have viewed or clicked a link in your marketing email. Views and Clicks count the total number an email has been Viewed or has a link clicked on, including additional Views/Clicks by the same contact.
Example:
| Contact Email | Views | Clicks | Unique Views | Unique Clicks |
johndoe@email.com | 10 | 3 | 1 | 1 |
| janedoe@email.com | 7 | 2 | 1 | 1 |
| info@email.com | 11 | 4 | 1 | 1 |
| TOTAL | 28 | 9 | 3 | 3 |
johndoe@email.com has viewed the email 10 separate times and clicked on a link 3 times, but he only counts as 1 for Unique Views and Unique Clicks.
When viewing Marketing Stats, you'll be able to not only see the total number of times an email was viewed/clicked (Views/Clicks) but the number of contacts that viewed/clicked on a link in the email with Unique Views and Unique Clicks.