The next time you send an email, you may notice a small link that invites you to check the “spam score” before sending. This is a free analysis tool that we have developed and created specifically for AddressTwo users that will help you to identify reasons that your email message might get caught by junk mail filters before you send. It will provide suggested changes that you can make before clicking send to increase the chances that your message will be received in the inbox.
In a nutshell, here’s how it works…
We’ve taught users for years now that deliverability is a product of your email content more so than the service that is sending it. In other words, when email service providers tout their deliverability rate, they don’t mean what you think they mean. What “deliverability rates” mean to email service providers is the mere fact that the receiving server did not reject the message. Achieving that is as simple as following a few rules, and of course, AddressTwo does. Our deliverability is over 99.9% in this sense.
What you mean when you hear the word “deliverability” is whether or not the message went to the recipient’s inbox or the junk box, and that is something that no email service provider controls. In the statistical sense, either one is considered “delivered” because the message wasn’t rejected. But in the practical sense, what you need is to understand what factors go into a spam filter’s decision to mark your message as “junk” and avoid those factors. This is entirely reliant on the content that you’re sending, the subject line, and the sending email address—all things that you can control, and we want to help you to improve it.
That’s where our spam score comes in. In the click of a button, we’ll analyze the content you’re sending and let you know what red flags may be perceived by the computer programs out there on the recipient’s computer that decide whether your message is inbox material or junk material. Those red flags range from the use of bold text, exclamation marks, over-crowding of images, and keywords like “free” and “amazing deal.” When too many of these factors are present together, it’s enough for a computer algorithm to decide your message is probably junk, and put it with the junk.
The score you will see is like golf… a low score wins. The higher the percentage, the higher the likelihood of being relegated to the junk box. Below the score, you’ll see a series of suggested fixes that will bring your score down, if corrected. Follow the advice and watch your real deliverability go up.
